e: stuart.hackshaw@gmail.com

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Director: Stuart Hackshaw

Agency/Client: Killer Creative/Alzheimer's Society

Production Company: The Progress Film Company

In the UK, someone develops dementia every three minutes. This new TVC for the Alzheimer’s Society shows how people can lend support to those affected by the disease.

Centering on one woman’s experiences of the illness, the commercial combines parallax photography with event footage to promote the charity’s Memory Walk initiative.